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Lead, Programmatic Strategy & Optimization

Lead, Programmatic Strategy & Optimization

Job Locations 
US-NY-New York
Professional Services

More information about this job


MediaMath is a global technology company that's leading the movement to revolutionize traditional marketing and empowering marketers to unleash the power of goal-based marketing at scale, transparently across the enterprise. Our platform - TerminalOne Marketing Operating System - handles billions of transactions every hour and hundreds of millions of internet users every day, which means every solution must be built to scale. Our breakthroughs create new marketplaces and solve long-standing problems in an industry that is constantly evolving. Our engineers are building the leading technology platform to power the new digital marketing ecosystem, and we are looking for driven, curious innovators to join our team.



The Programmatic Strategy & Optimization (PSO) team is responsible for the generation and evangelization of global best practices on the TerminalOne platform, utilizing both supply and demand tactics, in addition to providing research & consultative services designed to help clients curate their ideal holistic marketing plans.  The optimization support that the team provides is shared across the MediaMath client base in the form of direct-to-client consultation, internal support, and selective managed services.  Internally, PSO supports a variety of teams seeking trader subject matter expertise, including Sales, Account, Marketing, Product, Product Commercialization, and Training.

MediaMath is currently seeking a Manager/Director with exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimization.  In this critical role, this person will become well versed on how media campaigns are managed using MediaMath’s proprietary Terminal One platform and optimization engine.  The Manager/Director will participate in a number of R&D efforts through research, analytics, and testing, as well as providing support for a variety of internal stakeholders.  The role will also require engaging in consulting opportunities with existing MediaMath clients to identify areas for improvement/growth.  This person should not only have strong quantitative skills, but also have strong general problem-solving skills to deal with new challenges as they arise, excellent communication skills to impart critical information to a broad non-quantitative audience, and enjoy working in teams.


*Please include a cover letter in your application* 


  • Become an expert at using MediaMath’s proprietary TerminalOne platform
  • Work on a variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
  • Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
  • Potentially execute and oversee day-to-day yield management across a sampling of MediaMath campaigns, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
  • Help to scope the MediaMath consulting offering, including client pricing, engagement models, and deliverables
  • Codify and share market-specific best practices across teams
  • Develop strong understanding of MediaMath’s products, opportunities & internal processes 
  • Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
  • Provide feedback and input for Product Development efforts
  • Provide guidance to Marketing on a variety of thought leadership efforts
  • Direct management and career mentorship for PSO Specialists/Senior Specialists


This is not an exhaustive list of responsibilities. As part of our global team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.


Requirements: The ideal candidate will possess the qualifications below.

  • Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.).
  • Team management experience
  • 3-10 years of experience applying analytics in a business environment (ideally in Consulting, Media, Marketing, or Finance), e.g., marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric modeling, etc.
  • Experience trading media in a platform (e.g. DSP, SSP, etc) is strongly desired
  • Experience working with large data sets and understanding of analytic methodologies for evaluating data
  • Proven ability to think creatively about challenging analytic problems
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Experience with marketing campaign design, campaign management, and analysis preferred
  • Experience with or understanding of online advertising preferred
  • Excellent communication skills – ability to distill key ideas for a non-mathematical audience
  • Proven ability to work with and influence cross-functional teams
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • Strong knowledge of MS Excel



  • Experience trading media in a platform (e.g. DSP, SSP, etc)
  • Experience with marketing campaign design, campaign management, and analysis preferred
  • Experience with or understanding of online advertising preferred
  • Familiarity with SQL or other data manipulation tools


How do we reward our outstanding Mathletes? We start with company equity, comprehensive medical, dental, vision, short term and long term disability and life insurance, open paid time off, free on-site chair massages and our 401(k) and 401(k) matching. We then serve-up flexible spending accounts, bagel Fridays, free snacks and sodas, and the latest and greatest technology you need to do your job (including cellphone bill allowance). And the cherry on top? Regular happy hours and events; including Potlucks, Trivia Nights, and pick-up basketball, to name a few.


MediaMath employees can expect to work in an environment governed by Math Values: Obsess About Outcomes; Innovate to Scale; Win/Win Wins; Make Decisions, Take Responsibility.