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Analytics in Digital Marketing Training Program in New York City - Campaign Optimization Track

Analytics in Digital Marketing Training Program in New York City - Campaign Optimization Track

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Program Overview


MediaMath, the leading independent programmatic company for marketers, has teamed up with the Singapore Economic Development Board (EDB), to create the Analytics in Digital Marketing Training Program. The program offers recent university graduates and early career professionals an exciting opportunity to launch their analytics careers in programmatic marketing while learning alongside some of the most forward-thinking people in the industry.


Who we’re looking for

  • Recent university graduates or early career professionals who desire to build a career in digital campaign management and optimization
  • Degrees in a quantitative discipline such as Computer Science, Engineering, Finance, Economics, Mathematics or Statistics
  • Citizens of Singapore


How it works

  • Participants will spend the first year of the program, from February 2018 to February 2019, in training at MediaMath’s headquarters in New York City.
  • That first year of training will be split into two phases:
    • The initial 3 months will include in-depth training on the core tenets of the digital marketing / advertising technology industry.
    • The next 9 months will involve practical, on-the-job training using MediaMath’s proprietary T1 platform in the Analytics Department.
  • Following the first year of training, participants will return to Singapore to work in MediaMath’s office there as full-time employees on the Programmatic Strategy team.


What we offer

  • Full-time employment with MediaMath as a Programmatic Strategy and Optimization Speciaist (see responsibilities below)
  • A competitive compensation and benefits package
  • Comprehensive training and hands-on experience during the first year of employment, as well as access to a wide range of professional development and career-enhancing opportunities
  • Inclusion in the MediaMath community and full access to our NYC office facilities and perks like free, all-you-can-eat snacks, social events, and opportunities to network
  • Support and full coverage of costs related to securing an H1B1 Visa


How to apply

  • Follow the application link
  • Upload your CV and a cover letter describing why you wish to be a part of the Analytics in Digital Marketing Training Program


Programmatic Strategy and Optimization Specialist Job Description

The Programmatic Strategy & Optimization (PSO) team is responsible for driving client performance on the TerminalOne platform.  The team develops and evangelizes global best practices on the TerminalOne platform, in addition to providing research & consultative services to help clients curate their ideal holistic marketing plans.  PSO supports a variety of internal teams seeking trader subject matter expertise.


Specialists will become well versed with campaign management using MediaMath’s proprietary Terminal One platform and optimization engine and will consult directly with MediaMath’s clients to help achieve client performance goals.  The Specialist will also participate in a number of research, analytics, and testing efforts in order to develop new best practices on the TerminalOne platform.  Specialists have strong quantitative and problem solving skills to deal with new challenges as they arise, excellent communication skills to impart critical information to a broad non-quantitative audience, and enjoy working in teams.




  • Become an expert at using MediaMath’s proprietary TerminalOne platform
  • Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
  • Execute and oversee day-to-day yield management across a variety of MediaMath clients, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
  • Participate variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
  • Codify and share best practices across the Global PSO team
  • Develop strong understanding of MediaMath’s products, opportunities & internal processes 
  • Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
  • Provide feedback and input for Product Development efforts
  • Provide guidance to Marketing on a variety of thought leadership efforts


This is not an exhaustive list of responsibilities. As part of our global team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.


  • Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Finance, Engineering, Statistics, Physics, etc.). 
  • Experience working with large data sets and understanding of analytic methodologies for evaluating data
  • Proven ability to think creatively about challenging analytic problems
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent communication skills – ability to distill key ideas for a non-mathematical audience
  • Proven ability to work with and influence cross-functional teams
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • Strong knowledge of MS Excel and familiarity with SQL or other data manipulation tools