MediaMath

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Lead, Programmatic Strategy and Optimization

Lead, Programmatic Strategy and Optimization

Job Locations 
US-NY-New York
Category 
Professional Services
Travel 
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Level 
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More information about this job

Overview

MediaMath’s strength is in numbers.  Our technology analyzes 200 billion customer opportunities daily– more volume than the top 10 stock exchanges in the world, combined. 

Over 700 Mathletes in 16 global offices are trusted by two-thirds of the Fortune 500 and partner with thousands of marketers to ensure brands connect with right audiences, in the right place, in the right time.

 

We believe consumers want to have meaningful conversations with their favorite and yet-to-be-discovered brands across all digital touchpoints. Our omnichannel, integrated programmatic platform unites digital media and big data to maximize the return on every marketing dollar spent by making advertising relevant, personalized, measurable and controllable.   From inventing the DSP category in 2007 to being named a DMP Forrester Challenger (our first year participating in the DMP Wave!) in 2017, we continue to deliver results for marketers more quickly and accurately than any other solution. 

Technology is changing the way brands interact with consumers.  MediaMath is powering that change.  Come be a part of it!

 

The Programmatic Strategy & Optimization (PSO) team is responsible for the generation and evangelization of global best practices on the TerminalOne platform, utilizing both supply and demand tactics, in addition to providing research & consultative services designed to help clients curate their ideal holistic marketing plans.  The optimization support that the team provides is shared across the MediaMath client base in the form of direct-to-client consultation, internal support, and selective managed services.  Internally, PSO supports a variety of teams seeking trader subject matter expertise, including Sales, Account, Marketing, Product, Product Commercialization, and Training.

 

MediaMath is currently seeking a Manager/Director with exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimization.  In this critical role, this person will become well versed on how media campaigns are managed using MediaMath’s proprietary Terminal One platform and optimization engine.  The Manager/Director will participate in a number of R&D efforts through research, analytics, and testing, as well as providing support for a variety of internal stakeholders.  The role will also require engaging in consulting opportunities with existing MediaMath clients to identify areas for improvement/growth.  This person should not only have strong quantitative skills, but also have strong general problem-solving skills to deal with new challenges as they arise, excellent communication skills to impart critical information to a broad non-quantitative audience, and enjoy working in teams.

 

*Please include a cover letter in your application* 

Responsibilities

  • Become an expert at using MediaMath’s proprietary TerminalOne platform
  • Work on a variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
  • Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
  • Potentially execute and oversee day-to-day yield management across a sampling of MediaMath campaigns, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
  • Help to scope the MediaMath consulting offering, including client pricing, engagement models, and deliverables
  • Codify and share market-specific best practices across teams
  • Develop strong understanding of MediaMath’s products, opportunities & internal processes 
  • Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
  • Provide feedback and input for Product Development efforts
  • Provide guidance to Marketing on a variety of thought leadership efforts
  • Direct management and career mentorship for PSO Specialists/Senior Specialists

 

This is not an exhaustive list of responsibilities. As part of our global team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.

Qualifications

Requirements: The ideal candidate will possess the qualifications below.

  • Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.).
  • Team management experience
  • 3-10 years of experience applying analytics in a business environment (ideally in Consulting, Media, Marketing, or Finance), e.g., marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric modeling, etc.
  • Experience trading media in a platform (e.g. DSP, SSP, etc) is strongly desired
  • Experience working with large data sets and understanding of analytic methodologies for evaluating data
  • Proven ability to think creatively about challenging analytic problems
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Experience with marketing campaign design, campaign management, and analysis preferred
  • Experience with or understanding of online advertising preferred
  • Excellent communication skills – ability to distill key ideas for a non-mathematical audience
  • Proven ability to work with and influence cross-functional teams
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • Strong knowledge of MS Excel

 

 fDesired:

  • Experience trading media in a platform (e.g. DSP, SSP, etc)
  • Experience with marketing campaign design, campaign management, and analysis preferred
  • Experience with or understanding of online advertising preferred
  • Familiarity with SQL or other data manipulation tools

 

MediaMath is privately held, employee owned, and headquartered in New York. Mathletes enjoy: Company equity. Performance Bonus. Comprehensive Insurance. Global Internal Mobility. Open Paid Time Off, Philanthropy and Holidays. 401(k) match. Paid Parental Leave. Cell Phone Reimbursement. Modern office space. Onsite Fitness & Wellness. MediaMath.org.


If there might be a match, you'll be scheduled for a first round interview; a 30-minute phone call with our recruiting team so we may get a better understanding of why you are interested in MediaMath and why you think it's a fit. We do our best to respond to everyone, however due to the volume of applications received, only those selected for interviews will be contacted. If you really think we’ve missed the mark, please follow up with globaltalentacquisition@mediamath.com and let us know why you’re the perfect fit!