MediaMath

Returning Candidate?

Director, Product Marketing

Director, Product Marketing

Job Locations 
US-NY-New York
Category 
Product
Travel 
..
Level 
..

More information about this job

Overview

MediaMath’s strength is in numbers.  Our technology analyzes 200 billion customer opportunities daily– more volume than the top 10 stock exchanges in the world, combined. Over 700 Mathletes in 16 global offices are trusted by two-thirds of the Fortune 500 and partner with thousands of marketers to ensure brands connect with right audiences, in the right place, in the right time.

 

We believe consumers want to have meaningful conversations with their favorite and yet-to-be-discovered brands across all digital touchpoints. Our omnichannel, integrated programmatic platform unites digital media and big data to maximize the return on every marketing dollar spent by making advertising relevant, personalized, measurable and controllable.   

 

From inventing the DSP category in 2007 to being named a DMP Forrester Challenger (our first year participating in the DMP Wave!) in 2017, we continue to deliver results for marketers more quickly and accurately than any other solution. 

Technology is changing the way brands interact with consumers.  MediaMath is powering that change.  Come be a part of it!

 

We are looking for an experienced, enthusiastic, creative and strategic-minded Product Marketing professional to join our Product Marketing team, reporting to the VP of Product Marketing within the Product organization. 5-7+ years’ experience in Product Marketing strongly preferred, especially within the ad tech or digital space.

 

As a Product Marketing Director, you will be responsible for the outbound marketing activities for MediaMath products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  In your role as a Product Marketing Director you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

 

This role will engage regularly with key stakeholders including Product leads and leadership, the Commercial, Engagement and Account teams, MediaMath’s Marketing team, and the Senior Leadership Team to ensure messaging is aligned across the Product organization and all other divisions, toward the goal of a cohesive and client-centric narrative. The role is primarily focused on the North America market, but also supports MediaMath’s global teams and clients as needed.

Responsibilities

  • Develop product positioning and messaging that differentiates our products in market, and equips our Client Success Organization with a benefits-driven narrative for how our products solve client challenges
  • Sales Enablement: Communicate the value proposition of our products to the Commercial, Engagement and Account teams, and to external clients and partners
  • Inspire creativity in the team to engage with internal and external audiences in new ways.
  • Contribute significantly to ongoing creation of the Product Roadmap by understanding market trends, client demands, product adoption rates, revenue goals and more
  • Build materials to support the selling and ongoing usage of our products, from presentations to case studies to training decks (this role is not responsible for client-specific pitches, however)
  • Manage planning and execution of product launches, and managing the cross-functional implementation of the plan
  • Work with Product leads on offerings already in-market, to increase usage, ensure best practices are being used, and ensure customer questions are being answered
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to out-compete them
  • Assist with branding and naming, and ensure consistency of terminology across the org
  • Ensure that all relevant teams across the organization are kept informed of Product activity, by compiling and distributing comprehensive communications and documentation
  • Collaborate with Marketing team on planning and executing publicity and thought leadership initiatives
  • Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases

 

This is not an exhaustive list of responsibilities. As part of our global team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.

Qualifications

Background

  • 5-7+ years’ experience in B2B SaaS Product Marketing within the AdTech/MarTech or digital space.
  • Deep understanding of the AdTech/MarTech, data, media and programmatic industries a strong plus.
  • Product Management, Sales Engineering or Account Management experience also a plus.
  • Willing to travel 25%

 

Skills

  • Demonstrated success in product launches and end-to-end execution of product marketing strategies and life-cycle management.
  • Must be able to translate complex concepts into benefits-driven and compelling marketing messages.
  • Strong grasp of basic design and layout principles, and commitment to excellent output
  • Excellent PowerPoint skills; proficiency across the Microsoft Office suite

 

Traits

  • Excellent communication skills – including written, verbal and presentation skills.
  • Ability to confidently present materials live to large groups, both internal and external.
  • Excellent people and management skills, and enjoyment of frequent interaction and collaboration with colleagues, cross-functional teams, senior management and third parties.
  • Innovative problem solver: Ability to design solutions that create value for all key constituents: MediaMath, clients and partners.
  • Project management skills: Responsible for managing timelines, hitting deadlines, and keeping all stakeholders informed. Superb attention to detail is an absolute must.
  • Comfortable working in a fast-paced, demanding and fun entrepreneurial environment, and prepared to go the extra mile.

 

MediaMath is privately held, employee owned, and headquartered in New York City. Mathletes enjoy: Company equity. Performance Bonus. Comprehensive Insurance. Global Internal Mobility. Open Paid Time Off, Philanthropy and Holidays. 401(k) match. Paid Parental Leave. Cell Phone Reimbursement. Modern office space. Onsite Fitness & Wellness. MediaMath.org.